Corporate Gifting Is As Important As Ever
Press Releases | 22nd November 2018
Key findings of the Musgrave MarketPlace 2018 SME Corporate Gifting Survey
- 73% of small business owners plan to give corporate gifts this festive season
- 65% give corporate gifts to thank clients for their ongoing business
- 84% plan to hand-deliver their gifts to clients
- 40% will spend between €500 and €1000 on client hampers this Christmas
- Organising delivery of gifts is the most stressful part of corporate gifting, according to 41% of SMEs
Corporate gifting among Irish SMEs remains as popular as ever with 73% planning to purchase presents for their clients.
The study was carried out among 568 Irish SMEs as part of our ‘Christmas Made’ campaign which aims to make Christmas a hassle-free experience for SMEs with a range of gifting options available in-branch and online.
The Gift That Keeps On Giving
Highlighting the importance of strong SME and client relations, the majority of those surveyed (73%) plan to give corporate gifts this festive season, 65% send gifts to thank their clients for the business with only 11% choosing to send gifts to drive sales. Although they say it’s not a factor over half of those surveyed did notice an improvement in business due to corporate gifting over the festive season. When asked how much they intend to spend 40% show their appreciation with a generous gift, spending from €500 to €1000, while 39% will part with less than €500. A third of SMEs really see the value of thanking their clients and will dedicate three-four working hours on gifting with two people usually involved in organising the present.
Mixed Hampers Still The Most Popular Gift Choice
According to our survey, mixed food and alcohol hampers continue to rank as the most popular gift for corporate clients, with 56% of SME owners opting for this festive favourite. Gifting alcohol also rates highly among SMEs, with over half (51%) of small business owners now choosing wine, spirits or craft beers for their clients. Chocolates were considered the best gift to give by 39% of respondents while just 13% would opt for candles. When questioned on timings for sending corporate gifts, businesses are getting more and more organised every year, November is now the most popular period to start organising corporate gifting to ensure gifts are received on time.
Delivering Corporate Gifts Can Be Stressful!
Organising the delivery of a corporate gift is the most stressful part of the process for 41% of SMEs. Finding a gift that’s suitable is also tricky for 37%, however overall SMEs see gifting as a positive rather than a negative task. 84% of small businesses even go to the huge effort of hand-delivering their gifts and 70% admit corporate gifting is time well spent because ultimately showing thanks is the most important factor.
For SMEs seeking to take the stress out of corporate gifting this year, Musgrave MarketPlace has a wide range of gifts to suit all budgets and tastes. So, whether an you want to show its appreciation for a longstanding client or say thank you to a postman or courier, Musgrave MarketPlace has Christmas Made.
The Shannon Hamper (€65) is presented in a luxury Gift box and includes Christmas treats such as Montefrio Tempranillo and Airén Wines, Brogans Rich Irish Whiskey Cake, Victoria Biscuits, After Eights, Lindt Lindor Chocolate, Truffles Christmas Mini Crackers x6 and much more! The Musgrave MarketPlace mixed hamper range also includes the Lindisfarne Hamper (€125) which comes presented in a luxury lined wicker chest and includes Jameson Irish Whiskey 70cl, a selection of wines, prosecco, The Scullery Cranberry Sauce, an irresistible choice of chocolates, Seymour’s Original Shortbread, luxury Christmas crackers, and a Christmas decoration.
For those with a lower budget but seeking to make a lasting impression, Musgrave MarketPlace has the answer. The Glandore Hamper (€40) includes a bottle of Marquis Du Goulaine Sauvignon Blanc and Merlot, Butlers Caramel and Truffle Collection, Lily O’Brien’s Ultimate Chocolate Collection and Butlers Assorted Truffle & Praline Chocolates. For the Craft Beer enthusiast, there’s a range of options available in-branch including presentation boxes combining popular Irish Craft Beers (€16), as well as International Craft Beers (€16).
Each gift is available to purchase online and can be delivered to the recipient’s door through our partnership with An Post, reducing time spent shopping in branch and time spent arranging delivery.
Commenting on the findings of the survey, Musgrave MarketPlace Director of Marketing Desi Derby said, “At Musgrave MarketPlace, we strive to make corporate gifting a hassle-free process for all SMEs. We offer high quality gifts both in-branch and online to save our customers’ time and stress. Our extensive offering allows customers to choose the most suitable gift to show their appreciation to clients this Christmas. For business owners who are increasingly busy during the festive period, we also offer a convenient delivery service to ensure gifts are sent directly to recipients’ doors.”