Musgrave MarketPlace surpasses half a million mark for meals donated through FoodCloud
Press Releases | 11th April 2019
Musgrave MarketPlace, Ireland’s only 100% Irish owned national wholesale supplier to foodservice, retail and SME businesses across Ireland, is proud to announce this morning that since 2016 it has donated over 550,000 meals to charities in Ireland through its partnership with FoodCloud. This donation equates to 250 tonnes of food and a saving of €750,000 to Irish charities.
Through its food donations, that would otherwise have been diverted to landfill, Musgrave Marketplace has prevented over 800,000 kilos of CO2 emissions from entering the earth’s atmosphere and damaging the environment. As food waste is a huge contributor to climate change, Musgrave Marketplace is committed to doing everything possible to build a more sustainable future and its partnership with FoodCloud is a key focus for the business.
FoodCloud is a social enterprise that connects businesses with surplus food to charities in their local communities via a software platform, allowing them to donate food easily, directly to charities that need it. Since Musgrave MarketPlace established its partnership with FoodCloud in 2016, a variety of Irish charities have been able to reduce weekly food costs by an average of 30%.
Musgrave MarketPlace now donates from their Central Distribution Centre in Blanchardstown as well as their seven branches nationwide. It also contributes to achieving one of the many commitments set out in the Taking Care of Our World, the Musgrave 2020 sustainability strategy which commits to alleviating food poverty by supporting food re-distribution charities.
Musgrave MarketPlace donates surplus food from their 7 branches directly to Irish charities through the FoodCloud app. Donation details are entered into the app before 9am each morning and the charity will then respond to this notification. Each branch will get an update via the app by 10am, and donations are collected between 11am-12pm.
Catherine Lambe, Human Resources Director at Musgrave Marketplace, commented on the initiative: “Musgrave MarketPlace is proud to announce that it has donated over 550,000 meals to charity through its partnership with FoodCloud, saving charities nationwide over €750,000. Through our partnership with FoodCloud, we have helped provide quality, fresh produce to some of the most vulnerable people in our communities. Rediverting our food surplus to FoodCloud has not only helped local charities but it has also reduced our C02 landfill by 800,000 kilos. We look forward to continuing our partnership with FoodCloud.”
Aoibheann O’Brien, co-founder at FoodCloud commented “Musgrave MarketPlace has been a key contributor in FoodCloud’s efforts in reaching many organisational goals since the partnership began. To surpass the 550,000th meal donation mark in such a short period of time is a testament to the effort put in and the work carried out by the dedicated staff at Musgrave MarketPlace. Musgrave MarketPlace is an excellent example of an organisation that has expanded its operation with us over the years, rolling out FoodCloud to its branches outside Dublin and as a result, FoodCloud has now donated over half a million meals to local charities. We look forward to working in partnership with Musgrave MarketPlace for many years to come.”
“FoodCloud was established in 2013 with one store in Dublin city and has grown to enable businesses across the UK and Ireland to donate their fresh, surplus food to people in need and make a meaningful contribution within the communities they operate.”
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